Clinique’s first NFT ties to loyalty and products as uses expand

Another perk of giving away NFTs through a social media competition — aside from the organic content it generates for the brand — is that it makes the process of acquiring an NFT much more accessible to the average consumer, says Roxanne Barretto Iyer, Clinique’s VP of global consumer engageme

Link: https://www.voguebusiness.com/technology/cliniques-first-nft-ties-to-loyalty-and-products-as-uses-expand